Meet the Team:

Helena Shirley:

helena1I’m Helena Shirley, founder and director of Vitality Health and Fitness, which I launched in January 2014.

My Passion:

I have always been passionate about sport, exercise and healthy living and am committed to helping people achieve their own health and wellness goals. I am married with two beautiful girls who are also extremely sporty and as a family we are always involved in sporting activities and keeping active!

My sporting background:

Between the ages of 5-10 I competed at Regional Level Gymnastics and between the ages of 11 and 18 I played National Tennis and Senior County Tennis. I love keeping fit and have been a member of a gym throughout my adult life and play 1st Team, Division 1 Berkshire Tennis on a regular basis.

Fitness Challenges:

I have run 6 half marathons and last year completed my second Tough Mudder Event with 14 clients which was an amazing experience and lots of fun! I also did my  first sprint triathlon at Dorney Lake in September 2015 and hope to do my first Olympic distance triathlon this summer.

Years of Experience in the Health and Fitness Industry:

I’ve worked in the health and wellness industry for over 20 years, including 15 years as Marketing Director for Technogym – The Wellness Company, Europe’s largest and most prestigious brand of health and fitness equipment.

Weight Management:

I have also been involved with the branding, marketing and launch of Momenta – www.discovermomenta.com. Momenta is an innovative new adult weight management programme written by world leading obesity specialists, clinical psychologists, nutritionists and exercise specialists – currently being successfully implemented across the health club sector, and corporate sector both here in the UK and USA.

Educational Events:

The knowledge and experience I’ve gained from working within the fitness industry enables me to hold regular ‘wellness events’ to educate and inform people about the benefits of exercise, weight management, healthy nutrition and good skin care.

Arbonne Independent Consultant:

I am also an Arbonne Independent Consultant so am able to recommend pure, safe, beneficial botanical skin care and vegan certified nutritional products to all my clients in the knowledge that they are free from chemicals and other toxic petroleum based ingredients found in so many other brands.



  • BA Joint Hons Business Studies and Spanish
  • Brand and Marketing Management
  • REPS level 3 Personal Trainer
  • LTA Registered Tennis Coach
  • Cardio Tennis Coach
  • Circuit Training
  • Studio Functional Resistance
  • Momenta Weight Management